Digital Advertising and Google Adwords Services in Montreal

Are you looking for more ways to generate business for your company? Are you already using a paid search company but are finding its not producing the results you need, or worse, that there’s NO REPORTING, OR NO TRANSPARENCY WITH REPORTING? Paid Search Marketing allows you to choose keywords you would like your site to appear for when a search is performed. Your message is typically shown at the top or to the right of the natural search results on the first page. You pay a small amount if a qualified prospect clicks on your listing and connects to your site. Your message is displayed free, you only pay for clicks or site visitors. Paid Search Marketing otherwise known as pay-per-click (PPC) is now the most dominant form of online advertising. There has never been a better way to get your message out to people searching for your product or service! Studies show that marketers are shifting advertising spending at an increasing rate to pay-per-click budgets.

 

Keyword Research and Campaign Set-up

Creating a successful Pay-Per-Click campaign is a time consuming detailed process involving:

  • Planning which keywords and phrases to target. SEM campaigns may involve hundreds or even thousands of keywords.
  • Selecting which PPC search engines will best meet your objectives? What are the differences between them?
  • Determining opening bids for each keyword?
  • Creating high converting ad copy to use for each listing that results in a high rate of conversion.
  • Creation of Landing Pages to help measure results and increase ROI

 

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